‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how the Premier Lacrosse League is using PhotoShelter for Brands during its current championship series.
The Premier Lacrosse League (PLL) saw an opportunity to fill the void created by the delay of big summer sporting events such as the 2020 Olympic Games, so it partnered with NBC to broadcast its championship series, culminating August 9. In order to fire up its fanbase, it has leaned into social media with the help of PhotoShelter for Brands. Here’s how it works:
Marketer pain point: The need to quickly move visual media to social platforms.
How it works: The newly launched PhotoShelter AI sorts through thousands of images, recognizing athletes, jerseys, brands and sponsors...Read More