Monthly Archives جولای 2020

How does it work: inside the Premier Lacrosse League’s social strategy

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‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how the Premier Lacrosse League is using PhotoShelter for Brands during its current championship series.

The Premier Lacrosse League (PLL) saw an opportunity to fill the void created by the delay of big summer sporting events such as the 2020 Olympic Games, so it partnered with NBC to broadcast its championship series, culminating August 9. In order to fire up its fanbase, it has leaned into social media with the help of PhotoShelter for Brands. Here’s how it works:

Marketer pain point: The need to quickly move visual media to social platforms.

How it works: The newly launched PhotoShelter AI sorts through thousands of images, recognizing athletes, jerseys, brands and sponsors...

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Discovery, Inc. Joins On Addressability Initiative

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Discovery, Inc. is joining the On
Addressability initiative to enable addressable advertising capabilities across its 18 U.S. networks.

Through its participation, Discovery will be able to offer dynamic ad insertion on linear
TV and in VOD delivered to aggregated household audiences across the cable television footprints of Charter, Comcast and Cox, the initiative’s founders.

Launched in 2019, On
Addressability works to advance addressability on linear and set-top box VOD by devising solutions for technical, measurement and other challenges and establishing best practices and standards. Canoe
Ventures provides technical support.  

The On Addressability agreement “represents a huge step forward in scaling Discovery’s addressable offering,” Keith Kazerman,
executive vice president,...

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Children’s theater ‘A Play About Racism’ tackles a vital and necessary conversation

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Many adults would say that there’s nothing harder than talking about race — except perhaps, talking to kids about race. America’s promise has always rested on the shoulders of the next generation, and many parents are struggling with how to best prepare the youngest to grapple with the worst of the world’s ills.

Enter: “A Kid’s Play about Racism.”

Director Khalia Davis says, “We name it immediately — the play and the book have the word racism right there in the title; we are not sugarcoating it. We are not putting it under the umbrella of the Civil Rights Movement — though those stories are important and necessary — but we are saying, today in 2020, this is what it looks like.”

Streaming for free Aug...

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Today’s Office: Threepipe’s Jim Hawker on working from a vintage campervan

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Thanks to the pandemic, the world of work is changing – and it looks very different depending on where you’re based. In The Drum’s new series, Today’s Office, we ask adland to share what these new normal routines look like. This week, Threepipe’s chief executive Jim Hawker tells us why he decided to park a vintage campervan outside his front door at the start of lockdown.

For the past four months, I’ve been working from 1985 Talbot Express motorhome, parked outside of my house.

Just before lockdown hit, I decided to buy the van for £1,000 to create an office space. My wife and I have two small children, so we needed an alternative place from which to work.

These days, I start work earlier and finish earlier, which suits my natural way of working anyway...

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Looking To Be Cheered Up? Then Avoid CW's 'Coroner'

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In the middle of a red-hot summer of illness and strife
comes a new drama series about death and a woman who is preoccupied with it both personally and professionally.

Clearly, The CW does not intend to cheer us all up next Wednesday night with the
premiere of this new show called “The Coroner.” For some reason, every time I think of this title, I think of “The Undertaker,” who is a character in WWE wrestling, not a
detective/sleuth in a prime-time cop show.

That’s the CW’s “Coroner,” played by Serinda Swan, in the photo above, as she is about to embark on another post-mortem, or face
off against a stubborn colleague who resents her.

This series comes to U.S. TV via Canada. In the show, the titular coroner is the new head medical examiner for the city of Toronto.

In
next We...

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2 new restorative justice courts to open next month in Avondale and Englewood

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Two new Restorative Justice Community Courts are set to launch next month in the Avondale and Englewood neighborhoods as part of Circuit Court of Cook County’s effort to address nonviolent crime and prevent recidivism.

The courts aim to resolve conflicts through discussions and peace circles involving defendants, victims, family members, friends and the community, according to an announcement Friday by Chief Judge Timothy C. Evans.

The courts allow victims the opportunity to directly address defendants to express how they were hurt and what they need to heal from the crime.

Defendants must repair the harm caused by their actions through community service. If one of the defendant’s problems is substance abuse, they also must go through a program to address it.

Defendants who succes...

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Even after Covid-19, we won’t be returning to our offices… here’s why

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Indi Birdee is the co-founder and head of strategy for AI Music, the category defining adaptive audio platform that leverages the latest artificial intelligence and machine learning techniques to generate and adapt music in real-time, for a variety of brand and advertising use-cases. Here he explains why, ’Out of Office’ is now a permanent fixture and what he’s learned from the process.

Like most companies with office-based staff, Covid-19 forced us to embrace home working. However, unlike many companies, we have no intention of going back to the office – even now that we can.

The reason is authenticity. The AI Music core business proposition is about adaptability and flexibility. We help brands create dynamic and context-aware audio ads...

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IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)

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In this week’s episode of IPG Media
Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and
emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications for brands.

According to the lab team, the metaverse is “widely predicted to become the next big computing platform,” and this week’s podcast is intended to serve as a primer.

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Man wanted for breaking into Pilsen church, making Nazi salute to employees: FBI

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The FBI is asking for the public’s help to identify a man who allegedly broke into a Pilsen church in 2019 and made racist statements before giving the Nazi salute to employees.

When told the church was closed, a man in his 30s kicked through a locked glass door of Lincoln United Methodist Church, 2009 W. 22nd Pl., the FBI said.

He then allegedly made racist comments and gave a Nazi salute to employees. The man was accompanied by a medium-sized white dog with a curled tail.

A man, pictured walking a dog, is wanted by the FBI for a hate crime at Lincoln United Methodist Church in Pilsen in 2019.
A man, pictured walking a dog, is wanted by the FBI for a hate crime at Lincoln United Methodist Church in Pilsen in 2019.
FBI

The incident, which happened about 1:30 p.m. Oct. 15, 2019, was logged by Chicago police as a religious-motivated hate crime, according to a review CPD hate crime records.

At the tim...

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Boredom as a creative force: why leaning in to boredom could help

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Since lockdown began back in March, Shakespeare and Sir Isaac Newton have regularly been touted as the poster boys for productivity during a pandemic. Shakespeare rattled off both King Lear and Macbeth in 1606 while quarantining from the Plague, and Sir Issac Newton discovered the theory of gravity during an escape to the country to avoid the same pandemic 60 years later. Likewise, in Russia, the revered poet Alexander Pushkin had such a productive quarantine on his family estate in Boldino during the Cholera outbreak of 1830 that the expression ‘Boldino Autumn’ entered the Russian language to denote a period of productive isolation.

Sadly, self-isolation is not the sole requisite to penning a literary masterpiece or making a breakthrough in scientific theory...

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