How does it work: inside the Premier Lacrosse League’s social strategy

‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how the Premier Lacrosse League is using PhotoShelter for Brands during its current championship series. The Premier Lacrosse League (PLL) saw an opportunity to fill the void created by the delay of big summer sporting events such as …

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Discovery, Inc. Joins On Addressability Initiative

Discovery, Inc. is joining the On Addressability initiative to enable addressable advertising capabilities across its 18 U.S. networks. Through its participation, Discovery will be able to offer dynamic ad insertion on linear TV and in VOD delivered to aggregated household audiences across the cable television footprints of Charter, Comcast and Cox, the initiative’s founders. Launched …

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Children’s theater ‘A Play About Racism’ tackles a vital and necessary conversation

Many adults would say that there’s nothing harder than talking about race — except perhaps, talking to kids about race. America’s promise has always rested on the shoulders of the next generation, and many parents are struggling with how to best prepare the youngest to grapple with the worst of the world’s ills. Enter: “A …

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Today’s Office: Threepipe’s Jim Hawker on working from a vintage campervan

Thanks to the pandemic, the world of work is changing – and it looks very different depending on where you’re based. In The Drum’s new series, Today’s Office, we ask adland to share what these new normal routines look like. This week, Threepipe’s chief executive Jim Hawker tells us why he decided to park a …

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2 new restorative justice courts to open next month in Avondale and Englewood

Two new Restorative Justice Community Courts are set to launch next month in the Avondale and Englewood neighborhoods as part of Circuit Court of Cook County’s effort to address nonviolent crime and prevent recidivism. The courts aim to resolve conflicts through discussions and peace circles involving defendants, victims, family members, friends and the community, according …

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Even after Covid-19, we won’t be returning to our offices… here’s why

Indi Birdee is the co-founder and head of strategy for AI Music, the category defining adaptive audio platform that leverages the latest artificial intelligence and machine learning techniques to generate and adapt music in real-time, for a variety of brand and advertising use-cases. Here he explains why, ’Out of Office’ is now a permanent fixture …

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IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)

In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications …

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Man wanted for breaking into Pilsen church, making Nazi salute to employees: FBI

The FBI is asking for the public’s help to identify a man who allegedly broke into a Pilsen church in 2019 and made racist statements before giving the Nazi salute to employees. When told the church was closed, a man in his 30s kicked through a locked glass door of Lincoln United Methodist Church, 2009 …

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Boredom as a creative force: why leaning in to boredom could help

Since lockdown began back in March, Shakespeare and Sir Isaac Newton have regularly been touted as the poster boys for productivity during a pandemic. Shakespeare rattled off both King Lear and Macbeth in 1606 while quarantining from the Plague, and Sir Issac Newton discovered the theory of gravity during an escape to the country to …

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