Nearly two quarters into the U.S. economic
recession, advertising appears to be outpacing the U.S. economy, according to an analysis of data from the U.S. Bureau of Economic Analysis (BEA) and Standard Media Index (SMI).
The BEA Thursday
released estimates that real GDP (gross domestic product) contracted 32.9% during the second quarter of the year, following a contraction of 5% during the first quarter.
By comparison, the U.S.
ad economy contracted only 27.4% during the second quarter and 1.4% during the first quarter of the year. That analysis is based on the U.S. Ad Market Tracker, a collaboration of SMI and MediaPost
that indexes at market growth monthly.
Based on first half averages, the U.S. economy contracted 19.0%, while the U.S. ad economy declined 14.4%.
While the current U.S...Read More