Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding

Monthly U.S. ad spending pacing has improved
consistently since the ad recession began earlier this year following the U.S. pandemic lockdown, but there was a slightly negative blip in August, according to a tracking study of ad executives’ “run
rates,” compiled by Wall Street equity research firm Pivotal Research Group.

Overall, the trend line has been consistent, moving from a “deceleration” — or worsening — of ad spending versus
the prior month, bottoming out in July with just 6% of ad executives indicating that it had worsened, although it bumped up to 15% in August.

Generally, the trend has been either toward
improved or stable spending.

Pivotal’s most recent data for August ad pacing shows that demand is improving more for direct response than for brand-focused marketers and agencies (see




دیدگاهتان را بنویسید

hacklink al hd film izle php shell indir siber güvenlik türkçe anime izle Fethiye Escort android rat duşakabin fiyatları fud crypter hack forum bayan escort - vip elit escort lyft accident lawyer html nullednulled themesNovagraAyırma Büyüsügates of olympus oyna