Blog Archives

Verizon Media, Integral Ad Science Partnership Broadens Targeting Options

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Verizon Media DSP now offers Integral Ad Science (IAS) contextual targeting and contextual avoidance capabilities across programmatic ad buys.

Greg MacDonald, VP of marketplace partnerships
at Verizon Media, believes deepening the DSP’s relationship with IAS to offer contextual avoidance and targeting segments gives advertisers more flexibility and transparency across buys
consisting of multiple channels.

The news, announced Monday, gives advertisers access to IAS pre-bid contextual targeting segments available directly in the Verizon Media DSP. The offering
provides a curated and extensive list of more than 100 contextual-targeting segments that advertisers can use to target content and optimize programmatic campaigns on a pre-bid basis.

Advertisers have only used technology to avoid ...

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Havas Media Group Rolls Out Its Social Equity Marketplace In The UK

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Following Havas Media Group’s launch of a
social equity marketplace in the U.S. in July, the company is introducing a slightly tweaked version in the UK.

While the U.S. marketplace currently lets clients invest funds in
underrepresented markets, specifically BIPOC (Black, Indigenous, People of Color) and LGBTQ+-owned media businesses, the UK offering will initially benefit Black, Asian, minority ethnic, and LGBTQ+
communities, but adds women-owned and operated partners as well.

These differences are partly because the UK market does not delineate media channels as much as in the U.S., while Havas also
expanded its focus to include other groups that have what the company calls “significant cultural resonance” in the UK.

Publishers in this UK launch include The Source, Gay Times,
Pin...

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Sparks & Honey Report Finds Rise In Disinformation Impacting Trust In Giving

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The rise in disinformation isn’t just impacting politics and social
discourse, it’s having an impact on giving — making it more important than ever for nonprofit charities to be transparent. That’s a key conclusion of the just-published “Future of Giving 2020” report from Omnicom’s Sparks & Honey …


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Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands

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Photo Credit: United Auto Workers

As the 2020
election quickly approaches, it’s important for political marketers to understand all that they can about voters. 

Looking at key differences between Democrats and Republicans, a
study from data solutions company Lotame found that Democrats are more likely to buy foreign auto brands while Republicans are more likely to buy domestic. Specifically, Democrats are more inclined to
purchase Subarus and Hondas while Republicans lean towards Buicks and Fords.

First, while it’s interesting, I’m not sure about the validity of this data. I’m used to seeing
the number of people surveyed, the dates they were surveyed, how they were surveyed and the margin of error.  

Lotame simply states: “The data was sourced from Lotame Panorama, a suite of data...

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Quibi Mulls Options, Including A Sale: Reports

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Quibi founder Jeffrey Katzenberg is considering
various strategic options for his troubled, six-month-old short-form video streaming service, including a sale, according to Wall Street Journal sources.

Katzenberg and Quibi CEO Meg
Whitman “have already pitched at least one potential acquirer in the last week,” adds Recode, based on industry sources.  

The options being assessed also
include raising additional funds or going public through a special-purpose acquisition company or SPAC, described by WSJ as “essentially a blank-check company that helps fund
deals.”

Quibi declined to comment to WSJ on whether it is engaged in a strategic review. The company released a statement saying the launch has been successful and that
Katzenberg and Whitman, are “committed to continuing to build th...

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Another Sorrell Makes His Mark In The M&A Sector

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Martin Sorrell former WPP CEO who now runs S4 Capital, isn’t the only over-achiever in the family.

Sorrell’s son Mark just got a big new job at Goldman Sachs, having been
appointed co-head of the financial giant’s global M&A practice, along with Stephan Feldgoise.

The elder Sorrell knows a thing or two about M&A deals, having built WPP into the
largest holding company deal by deal, including acquisitions of big ad agencies such as J. Walter Thompson, Y&R, Ogilvy and Grey. WPP’s annual M&A budget for decades averaged several
hundred million.

Sorrell hopes to do something similar at S4.

Mark Sorrell previously led Goldman’s M&A practice in Europe, the Middle East and Africa. He will continue as
co-head of the firm’s U.K...

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Activist Investor Trian Now Has $900 Million Comcast Stake: Report

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Activist investor fund
Trian Fund Management has acquired about 20 million shares in Comcast, for a stake of about 0.4% worth nearly $900 million, according to a Wall Street
Journal 
source.

Trian executives have begun talking with Comcast’s management, although it’s not yet clear what the hedge fund is focused on, “beyond a belief
that Comcast shares are undervalued,” per the report.

“We have recently begun what we believe are constructive discussions with Comcast’s management team and look forward to
continuing those discussions,” a Trian spokesperson confirmed to CNBC on Monday.

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Founded by Nelson Peltz, Ed Garden and Peter May, Trian manages about $8.8 billion in investments and has
previously targeted companies including Procter & Gamble, Ge...

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Emmys Up 'Schitt$ Creek' As Viewership Plummets

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One-third of Sunday
night’s three-hour Emmy telecast on ABC was devoted to a TV show, “Schitt$ Creek,” that averaged just 375,000 total viewers per first-run episode in its sixth and final season
earlier this year.

According to trade press reports on Monday, “The 72nd Emmy Awards” on ABC Sunday night drew only
5.11 million total viewers from 8 p.m. to 11 p.m. Eastern — down from the 6.9 million the show attracted a year earlier.

The highlight of the show was
watching “Schitt$ Creek” win all of the first seven categories announced during the Emmys’ first hour.

It was possibly the first and only
time this had ever happened: A single show enjoying a one-hour winning streak at the outset of the Emmys.

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The show’s string of victories ended at
aro...

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Census, Radio Take Center Stage At ARF Audience Science Conference

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Day 1 of the ARF’s virtual AudienceXScience Conference underlined and polished several fundamentals of the research, media, and ad businesses.  

The 2020 Census, the most complex, complete and privacy-compliant survey executed in the U.S. is solid, according to its COO, Ron Jarmin. It will, despite the COVID-19 pandemic and various
catastrophes, will achieve 95% eligible completes.

The Census is unquestionably the most fundamental and critical survey in providing a population profile anchor to U.S. entities in
every category imaginable.

The pandemic required massive operational changes, as well as an updated ad campaign — “Shape Your Future” — to motivate response, reassure safety
concerns, privacy, and confirm the importance of its overall mission to everyone.   

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Box-Office Slump: Movies In Theaters See Less Revenue Dollars Upon Return

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Just a few weeks into the re-opening
of theaters, U.S. movies witnessed falling box-office revenues and low-to-modest movie studio national TV spending.

After major theater re-openings on Labor
Day pulled in a collective $28.4 million for 25 film releases, according to IMDB’s Box Office Mojo.com, the next two following weekends saw declines: $12.6 million for 24 releases (September 11-13)
and $11.3 million for 28 releases (September 18-20).

As of Labor Day, 70% of U.S. movie theaters were estimated to have re-opened with social-distance seating.

The
best-performing movie over the three-week period continues to be Warner Bros.’ “Tenet” — pulling a total $36.1 million in the U.S. box office, with overall worldwide revenue at $239.1 million. The
movie pulled in a very modest $4...

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