Verizon Media DSP now offers Integral Ad Science (IAS) contextual targeting and contextual avoidance capabilities across programmatic ad buys.
Greg MacDonald, VP of marketplace partnerships
at Verizon Media, believes deepening the DSP’s relationship with IAS to offer contextual avoidance and targeting segments gives advertisers more flexibility and transparency across buys
consisting of multiple channels.
The news, announced Monday, gives advertisers access to IAS pre-bid contextual targeting segments available directly in the Verizon Media DSP. The offering
provides a curated and extensive list of more than 100 contextual-targeting segments that advertisers can use to target content and optimize programmatic campaigns on a pre-bid basis.
Advertisers have only used technology to avoid ...Read More