Category فری پرس ژورنال

کیت علف های هرز: برندها باید کمک به مردم لذت بردن از تابستان با خیال راحت

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کیت علف های هرز, رئيس جمهور از تبلیغات انجمن استدلال می کند که اگر مارک های گروه با هم به گسترش بسیار مهم بهداشت عمومی پیام این صنعت می تواند نقش حیاتی در بازسازی مصرف کننده اعتماد به نفس و راه اندازی مجدد اقتصاد است.

مستند و تاثیر آن بر صنعت ما شده است, زمین لرزه, اما این فقط یک بخش کوچک از خیلی تاثیر بیشتری شده است که احساس حق در سراسر انگلستان است. در همه جا شما نگاه وجود دارد بسیار واقعی تهدید از دست دادن شغل و افزایش نگرانی ها از اقتصاد است که نمی خواهد به سرعت بهبود می یابند و یا به اندازه کافی برای دفع رکود اقتصادی که صدمه دیده خواهد شد و تمام...

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بازاریابی داستان: آیا هوش مصنوعی جایگزین انسان معماران و طراحان?

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در این قسمت از بازاریابی داستان پادکست که به ارمغان می آورد به زندگی unmissable مقالات از مجله ما در صوتی, فرم رئیس exec دایان جوان به بررسی این که آیا هوش مصنوعی است در آستانه supplanting بشر منجر خلاقیت است.

سوال این است: آیا ما در صنعت عبارتند از مهندسين خلاق و خلاق دانشمندان در آینده به عنوان هوش مصنوعی تر می شود جدایی ناپذیر از فرایند خلاق? یا انسان خلاق دانشمندان از مرگ یک نژاد ؟

اشتراک بازاریابی, داستان, در, iTunes, Spotify در یا با جستجو برای ‘بازاریابی داستان با دایان جوان’ در ...

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Scaling the creative content gap: how Covid-19 is intensifying the need for automation

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For brands already struggling to scale the creative content gap, the Covid-19 pandemic has further intensified the need for quality creative content online. The Drum and Celtra roundtable spoke to leading marketers from Coca-Cola, Zalora, Pomelo and Circles.life about the challenges for managing the volumes of content online.

As the demand for creative digital content continues to increase, marketers are struggling to keep pace. More than half of marketers (51%) require localisation of content to ensure relevancy to their customers. However, two-thirds of these marketers lack the resources to deal with the sheer volume of creative content needed, according to research by Forrester Consulting that was commissioned by Celtra.

While the demand has grown, the budgets and production process...

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Despite ad boycott, monopoly probe and a pandemic, Facebook revenue grows 11%

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Facebook had a slow quarter but there was a feeling of triumph emanating from the social networking giant. In the context of one of the worst economic periods of modern times, its 11% revenue growth gave it plenty to cheer. It may just catch the attention of a vigilant congress probing tech monopolies, however.

The Drum has pulled out the key findings from the Q2 earnings call, including why the high-profile advertiser boycott is having only a negligible effect on its business.

The figures

  • 3.14 billion monthly users across all apps (Facebook, Messenger, WhatsApp, Instagram) – up 0.15bn in the quarter.

  • Daily Active Facebook Users (DAU): 1.79 billion.

  • Monthly active users (MAU): 2.7 billion.

  • +12% annual growth in DAU and MAU.

  • Revenue: $18.7bn (+11% year on year).

  • More than 1...

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How does it work: inside the Premier Lacrosse League’s social strategy

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‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how the Premier Lacrosse League is using PhotoShelter for Brands during its current championship series.

The Premier Lacrosse League (PLL) saw an opportunity to fill the void created by the delay of big summer sporting events such as the 2020 Olympic Games, so it partnered with NBC to broadcast its championship series, culminating August 9. In order to fire up its fanbase, it has leaned into social media with the help of PhotoShelter for Brands. Here’s how it works:

Marketer pain point: The need to quickly move visual media to social platforms.

How it works: The newly launched PhotoShelter AI sorts through thousands of images, recognizing athletes, jerseys, brands and sponsors...

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Today’s Office: Threepipe’s Jim Hawker on working from a vintage campervan

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Thanks to the pandemic, the world of work is changing – and it looks very different depending on where you’re based. In The Drum’s new series, Today’s Office, we ask adland to share what these new normal routines look like. This week, Threepipe’s chief executive Jim Hawker tells us why he decided to park a vintage campervan outside his front door at the start of lockdown.

For the past four months, I’ve been working from 1985 Talbot Express motorhome, parked outside of my house.

Just before lockdown hit, I decided to buy the van for £1,000 to create an office space. My wife and I have two small children, so we needed an alternative place from which to work.

These days, I start work earlier and finish earlier, which suits my natural way of working anyway...

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Even after Covid-19, we won’t be returning to our offices… here’s why

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Indi Birdee is the co-founder and head of strategy for AI Music, the category defining adaptive audio platform that leverages the latest artificial intelligence and machine learning techniques to generate and adapt music in real-time, for a variety of brand and advertising use-cases. Here he explains why, ’Out of Office’ is now a permanent fixture and what he’s learned from the process.

Like most companies with office-based staff, Covid-19 forced us to embrace home working. However, unlike many companies, we have no intention of going back to the office – even now that we can.

The reason is authenticity. The AI Music core business proposition is about adaptability and flexibility. We help brands create dynamic and context-aware audio ads...

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Boredom as a creative force: why leaning in to boredom could help

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Since lockdown began back in March, Shakespeare and Sir Isaac Newton have regularly been touted as the poster boys for productivity during a pandemic. Shakespeare rattled off both King Lear and Macbeth in 1606 while quarantining from the Plague, and Sir Issac Newton discovered the theory of gravity during an escape to the country to avoid the same pandemic 60 years later. Likewise, in Russia, the revered poet Alexander Pushkin had such a productive quarantine on his family estate in Boldino during the Cholera outbreak of 1830 that the expression ‘Boldino Autumn’ entered the Russian language to denote a period of productive isolation.

Sadly, self-isolation is not the sole requisite to penning a literary masterpiece or making a breakthrough in scientific theory...

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Ads We Like: Nike weaves together sporting footage and social justice

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After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration.

The third spot in Nike‘s ‘You Can’t Stop Us‘ campaign, the film utilizes a split-screen to seamlessly illustrate the parallels between sports, and between the social causes many top athletes stand for. The 53 stars featured include a number of famous faces including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

To produce the film, Wieden+Kennedy‘s creative team searched through 4,000 pieces of footage to find perfect shots that would underscore the commonalities between athletes.

Throughout the ...

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Smart digital marketing ideas to adopt for your luxury brand in 2020

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The digital landscape is constantly evolving. In the new normal of Covid-19, marketers are having to keep up and stay ahead of the curve, in a world that has gone fully digital, not by design but by necessity. In this new world, marketeers must innovate with new luxury marketing digital strategies to stay one step ahead of their competition.

As more and more companies across the globe adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people work, rest and play. Internally companies are transitioning to protect their employees and ensure business continuity, but externally, they’re having to adjust their business models, selling strategies and customer service processes too...

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