کیت علف های هرز, رئيس جمهور از تبلیغات انجمن استدلال می کند که اگر مارک های گروه با هم به گسترش بسیار مهم بهداشت عمومی پیام این صنعت می تواند نقش حیاتی در بازسازی مصرف کننده اعتماد به نفس و راه اندازی مجدد اقتصاد است. مستند و تاثیر آن بر صنعت ما شده است, زمین …
ادامه مطلبکیت علف های هرز: برندها باید کمک به مردم لذت بردن از تابستان با خیال راحت
در این قسمت از بازاریابی داستان پادکست که به ارمغان می آورد به زندگی unmissable مقالات از مجله ما در صوتی, فرم رئیس exec دایان جوان به بررسی این که آیا هوش مصنوعی است در آستانه supplanting بشر منجر خلاقیت است. سوال این است: آیا ما در صنعت عبارتند از مهندسين خلاق و خلاق دانشمندان …
ادامه مطلببازاریابی داستان: آیا هوش مصنوعی جایگزین انسان معماران و طراحان?
For brands already struggling to scale the creative content gap, the Covid-19 pandemic has further intensified the need for quality creative content online. The Drum and Celtra roundtable spoke to leading marketers from Coca-Cola, Zalora, Pomelo and Circles.life about the challenges for managing the volumes of content online. As the demand for creative digital content …
ادامه مطلبScaling the creative content gap: how Covid-19 is intensifying the need for automation
Facebook had a slow quarter but there was a feeling of triumph emanating from the social networking giant. In the context of one of the worst economic periods of modern times, its 11% revenue growth gave it plenty to cheer. It may just catch the attention of a vigilant congress probing tech monopolies, however. The …
ادامه مطلبDespite ad boycott, monopoly probe and a pandemic, Facebook revenue grows 11%
‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how the Premier Lacrosse League is using PhotoShelter for Brands during its current championship series. The Premier Lacrosse League (PLL) saw an opportunity to fill the void created by the delay of big summer sporting events such as …
ادامه مطلبHow does it work: inside the Premier Lacrosse League’s social strategy
Thanks to the pandemic, the world of work is changing – and it looks very different depending on where you’re based. In The Drum’s new series, Today’s Office, we ask adland to share what these new normal routines look like. This week, Threepipe’s chief executive Jim Hawker tells us why he decided to park a …
ادامه مطلبToday’s Office: Threepipe’s Jim Hawker on working from a vintage campervan
Indi Birdee is the co-founder and head of strategy for AI Music, the category defining adaptive audio platform that leverages the latest artificial intelligence and machine learning techniques to generate and adapt music in real-time, for a variety of brand and advertising use-cases. Here he explains why, ’Out of Office’ is now a permanent fixture …
ادامه مطلبEven after Covid-19, we won’t be returning to our offices… here’s why
Since lockdown began back in March, Shakespeare and Sir Isaac Newton have regularly been touted as the poster boys for productivity during a pandemic. Shakespeare rattled off both King Lear and Macbeth in 1606 while quarantining from the Plague, and Sir Issac Newton discovered the theory of gravity during an escape to the country to …
ادامه مطلبBoredom as a creative force: why leaning in to boredom could help
After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration. The third spot in Nike‘s ‘You Can’t Stop Us‘ campaign, the film utilizes a split-screen to seamlessly illustrate the parallels between sports, and between the social causes many …
ادامه مطلبAds We Like: Nike weaves together sporting footage and social justice
The digital landscape is constantly evolving. In the new normal of Covid-19, marketers are having to keep up and stay ahead of the curve, in a world that has gone fully digital, not by design but by necessity. In this new world, marketeers must innovate with new luxury marketing digital strategies to stay one step …
ادامه مطلبSmart digital marketing ideas to adopt for your luxury brand in 2020