Penske Media, MRC To Jointly Own Magazines, Including 'Hollywood Reporter,' 'Variety'

Penske Media and MRC are entering into a two-part joint venture, bringing PMC’s Variety, Rolling Stone and Music Business Worldwide together with MRC’s The Hollywood Reporter, Billboard and Vibe under one roof. Penske Media Corporation and MRC will become PMRC. Both PMC and MRC — formerly Valence Media — hold significant ownership in the ventures. …

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ANA's AIMM Partners With A-Listers On Campaign Promoting Diversity In Entertainment, Advertising

In the past the EMMY Awards (among other top-tier entertainment awards) has been called out for a lack of diversity in nominations and winners. The organization vowed change and was credited this year for improvement in the increase of Black nominees and winners.  That said some groups remain underrepresented or unrecognized which is why the …

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Havas Media Group To Use FreeWheel In U.K., France

Havas Media Group has signed a multi-year agreement for its agencies to use FreeWheel’s Strata platform for media buying and management business in the United Kingdom and France. Havas said it chose the Comcast-owned FreeWheel platform after a competitive review conducted last year, based on factors including Strata’s modular architecture enabling “seamless API connections” with …

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Two Weeks Of NFL Games Sink 7% In Viewership; Geico, Progressive, AT&T Top Advertisers

Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks — to 15.0 million viewers versus the same period a year ago. By comparison, two weeks into the 2019 season showed a slight 3% gain versus the same period in 2018. After a decent, but …

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Forget The Super Bowl — Gear Up For The Most Competitive 3 Months In Digital Advertising

It seems as if 2020 progressed from March to September in the blink of an eye. What started as a new decade supercharged with infinite possibilities and roaring 20s throwbacks quickly transformed into one of the most challenging times for businesses since the Great Depression. Now we find ourselves ringing in a very different kind …

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Can The ANA Drive Equitable Cross-Media Measurement?

The third day of the ARF’s virtual AudienceXScience Conference Wednesday highlighted the Association of National Advertisers’ (ANA) launch of a cross-media measurement initiative that will based on a common currency across all platforms, an assessment of attribution approaches that demonstrate extensive inconsistencies (and, consequently, produce different outcomes measures), solid research on the value of attention …

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Canada's Cult Collective Establishes First U.S. Outpost

Cult Collective has been servicing U.S. brands from Canada for more than six years and now the Calgary-based agency has established its first outpost in the U.S. The collective has set up shop in Los Angeles where its biggest U.S. client—UCLA Health—is based. The agency does a lot of project work and relies on a talented …

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'Simpsons' Targets 'Undercover Boss' In Season Premiere Spoof

“The Simpsons” sends up a long-running series on another network to start its unprecedented 32nd season this weekend. The series is “Undercover Boss” on CBS — the reality series in which CEOs disguise themselves as ordinary working folk and then infiltrate one of their stores or franchise restaurants as a “new” employee to learn about …

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Marketers Seek Control: 'Field Marketing,' 'Social Business,' 'Brand Protection' Ascending

Last time, we took a look at a few of the avenues that marketers are exploring to attain a tighter grasp on their data, brand narratives, and SEO. This week’s data showed marketers and agencies on a similar quest for control as they’re forced to reckon with a fall and winter of distracted consumers and …

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