After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media.
content marketing growth is projected to rise just 1.9% this year. The U.S. accounts for 43% of worldwide revenues.
The U.S. decline comes after a 13.2% spike to $17.94 billion
revenues in 2019.
PQ Media, a marketing and media research company, says strong U.S. growth came from business-to-consumer (B2C) digital content marketing channels, including branded mobile,
social and online video, apps and games.
While the coronavirus pandemic significantly dinged advertising and marketing media worldwide, analysis showed that the hit to content
marketing was “relatively moderate compared to most other media segments.”
It is estimated that the second half of 2020 is already seeing a strong recovery in content marketing
A year ago, global content marketing grew 14.4% in 2019 to $42.15 billion.
In the U.S., PQ Media says print branded magazines & advertorials was
the largest category at $3.79 billion.
The fastest individual gainers in 2019 were in digital — branded mobile content and apps, rising 30.3%, with branded games and content tools 27.7% higher
and social media and visual content, adding 24.1%.