E.W. Scripps Buys ION Media For $2.65B, Berkshire Hathaway Invests

Category: مدیا دیلی نیوز Comments: No comments

The E.W. Scripps Co., owner of TV stations
and local TV digital-based TV networks, is buying ION Media, a national broadcast network, for $2.65 billion.

Along with Scripps’ Katz local digital TV networks, and Newsy, a
digital news TV platform, it is buying the West Palm Beach, Florida-based TV network “to create a full-scale national television networks business.”

It intends to
combine ION with Katz and Newsy to offer “advertisers a larger platform on which to reach their audiences.” Scripps says ION has the fifth-largest viewership average in prime time among
broadcast networks.

Scripps expects ION Media’s national advertising revenue to be down by mid-teens percentages for 2020.

Scripps operates 60
television stations in 42 markets.

advertisement

advertisement

Scripps bought Newsy for $35 million in 2018. The year before that, Scripps bought Katz Broadcasting’s three networks — including Court TV,
Grit and Laff — as well as Bounce, which Katz operates, for $292 million,

Today, ION distributes programming through 71 television stations it owns in 62 markets and 124 affiliated TV
stations, reaching 96% of U.S. homes.

Warren Buffett’s Berkshire Hathaway will make a $600 million preferred equity investment in Scripps to finance the
transaction.

tinyurlis.gdv.gdv.htu.nuclck.ruulvis.netshrtco.detny.im

Leave a reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>