Dialing up its wagering efforts around
sports, ESPN has made two separate sports betting partnerships — one each with DraftKings and Caesars Entertainment to promote sports gambling content.
ESPN will offer content linked
to both gambling companies’ sports booking operations.
In addition to having a co-exclusive arrangement with Caesars, digital sports entertainment/gaming company DraftKings will
become the exclusive daily fantasy sports provider of the big sports TV network.
The Caesars deal follows an earlier announcement with ESPN that it will build a new studio at
Caesars’ LINQ Hotel and Casino in Las Vegas. The new ESPN studio, for sports-betting content, launched last week.
In April 2019, WarnerMedia’s Turner Sports made a gaming
content deal with Caesars Palace, where Turner’s Bleacher Report has a branded studio.
In May 2019, Fox Sports and The Stars Group launched Fox Bet, a national media and
sports wagering partnership in the U.S.
Two services are offered here: The first, called Fox Bet, allows customers in states with regulated betting to wager real money. The second
one is a national free-to-play game, awarding cash prizes to players who correctly predict the outcome of sports games.