WPP’s GroupM has promoted César Recalde to CEO Latin America.
Recalde, who will serve on GroupM’s Global Leadership Team, also remains MediaCom CEO for the LATAM and
Caribbean region until the end of the year. He succeeds José María Sanabria, who will retire at the end of 2020 after 11 years with GroupM including five as LATAM CEO.
Recalde will be responsible for strategy and operations in the region for GroupM agencies including Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis.
manages an estimated $957 million in media investment billings, with a 23% market share and has nearly 2,000 staffers .
Prior to his MediaCom role Recalde was Chief Business Development
Officer for GroupM LATAM, helping the group win integrated regional projects across WPP.