Media agency True Media, part of
True Independent Holdings, has appointed Preston Waller president of the agency’s U.S. operations.
Waller will oversee the agency’s U.S. offices, located in St. Louis, Kansas City,
Columbia, Missouri and Minneapolis. He joins Bruce Neve, president, True Media Canada, as a member of the network’s executive leadership team.
Both Neve and Waller report to True
Independent Holdings CEO Jack Miller. Miller, who founded the media agency 15 years ago, recently set up the parent company with aggressive M&A expansion plans in
Waller most recently served as vice president and head of business development for MDC Media Partners, the media offering within holding company MDC Partners.
While there he was
credited with helping to land accounts with more than $1.5 billion in media spending, including Nickelodeon, E*Trade, Pabst, GameStop and Boehringer-Ingelheim.
Prior to MDC Media, Waller
worked for Interpublic Group’s Mediabrands, helping to launch BPN — then a new global media agency network. He began his career with Mediabrands agency UM in Dallas, eventually being promoted
to positions that led him to New York.
The Nashville native is relocating to St. Louis for his new role, which is effective October 1.