IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)

In this week’s episode of IPG Media
Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and
emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications for brands.

According to the lab team, the metaverse is “widely predicted to become the next big computing platform,” and this week’s podcast is intended to serve as a primer.





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