Out-of-Home Viewing Proves Big Boon For NFL Ratings, Despite Pandemic

The first week of the NFL season, which also
is the first to have Nielsen’s out-of-home viewing estimates embedded in the ratings, has proven to have a significant impact, despite the pandemic.

The out-of-home viewing, which mainly comes
from bars, restaurants, health clubs, and offices that presumably have been …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost’s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


tinyurlis.gdv.gdv.htclck.ruulvis.netshrtco.detny.im