T-Mobile Puts $1.6 Billion Media Account In Review

T-Mobile is conducting a review of its media assignment, the
company has confirmed.

The Bellevue, WA-based telecom company acquired Sprint in April for about $26 billion.

T-Mobile spent $1.624 billion on measured media in the U.S. last year
according to Kantar.

The client has retained media and marketing consultant ID Comms to help manage the review process.

Incumbents include Publicis Groupe and WPP agencies as well as
Horizon Media. All are expected to participate in the review.

Peter DeLuca, senior vice president of brand & marketing communications at T-Mobile issued a statement:
“We continually review agency relationships to ensure our innovative and disruptive storytelling reaches consumers in the right, relevant ways.”

With the acquisition of
Sprint, he added, “we’re operating at a much bigger scale – and also taking on bigger and bolder goals. We look forward to ensuring we have the best partners to help us tell the
story of this supercharged Un-carrier.”

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