Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For Advertising

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Twitter has been hit with a lawsuit for allegedly drawing on
users’ phone numbers to serve them with targeted ads.

“Behemoth providers of ubiquitous digital platforms make promises of privacy when they solicit users. Too often, those promises are
not kept,” Washington state resident Darlin Gray alleges in a class-action complaint filed Monday in U.S. District Court in Seattle.

She claims Twitter violated a Washington state law
regarding the unlawful procurement of telephone numbers.

Gray’s complaint comes almost one year after Twitter said it “inadvertently” allowed marketers to target people based on
phone numbers and emails collected for security purposes.

Twitter said the emails and phone numbers were mistakenly incorporated into an ad platform that lets companies use their own marketing
lists — which include customers’ email addresses and phone numbers — to target ads on Twitter.

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Gray alleges she provided her telephone number to Twitter “in reliance on Twitter’s
fraudulent, deceptive, or false means, namely, assurances that she could designate the uses to which the telephone number was put and thereby maintain control over the use of the telephone
number.”

The Federal Trade Commission is separately investigating whether Twitter violated a prior consent decree by allegedly misrepresenting how it would use people’s phone numbers and
emails. Twitter recently said it expects to pay as much as $250 million to settle that investigation.

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